Personalization Opportunities in Mobile Budget CampaignsMobile wallets like Apple Purse and Google Budget are forming the future of customer interaction, using real-time opt-in customization that e-mail and SMS can't. Unlike an inbox or notification feed, mobile purse passes are developed straight right into customers' lock screens and update dynam

Customization Opportunities in Mobile Budget CampaignsMobile pocketbooks like Apple Wallet and Google Wallet are forming the future of consumer involvement, using real-time opt-in customization that email and SMS can't. Unlike an inbox or notification feed, mobile pocketbook passes are constructed straight into customers' lock displays and upgrade